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Awareness Days (January to March) – Everything you need to know

News article

Publication date:

03 May 2021

Last updated:

05 May 2021


Protection Guru

In this week’s everything you need to know, Protection Guru shares the awareness day insights aiming to help advisers feel more comfortable and confident discussing protection insurance policies with their clients.  

National & international health awareness days are an opportunity for charities and health organisations to raise awareness of medical conditions. They seek to promote education, understanding and support, as well as try to drive better prevention and treatment outcomes. There have been several awareness days so far this year and we’ve worked with our panel of doctors and medical experts, to give an overview of the condition and assessment on how these are covered on protection plans. Most advisers are not medically trained, so it can be daunting discussing complex medical conditions or critical illness definitions with clients. The awareness day insights we’ve so far published (and will continue to publish) will help advisers feel more comfortable and confident discussing this with their clients, when making protection insurance recommendations.  

In reading this and the linked articles you will understand:

  • How providers cover the conditions listed
  • The types of clients that might be more likely to suffer from each condition
  • How you can raise awareness of each condition




Cervical cancer prevention week – How is cervical cancer covered in critical illness plans?

The week of the 14th-20th January marked Cervical Cancer Prevention Week, a week where health services and charities such as Jo’s cervical cancer trust come together to raise awareness about Cervical Cancer and how it can be prevented. Cervical cancer is the most common cancer in women under the age of 35, however there are many things that women can do to reduce their risk. In this article we asked our doctors to explain what this form of cancer is, the risks, how it can be prevented and how critical illness plans cover the condition.

To read more click here


World cancer day – How is cancer covered in critical illness plans?

Thursday 4th February marked the 21st World Cancer day. This initiative which is led by the Union of International Cancer Control (UICC) aims to raise awareness, improve education and catalyse personal, collective and government action in order to prevent more cancer deaths and ensure that treatment and care is equal to all. In order to do our part to help this massive cause, we asked our doctors to explain cancer in more detail and explore how this is covered in critical illness plans.

To read more click here


World kidney day – How do critical illness plans cover kidney disease? 

Thursday 11th March was World Kidney Day, which this year focused on living well with kidney disease. Suffering from any form of kidney disease can have a massive impact on a persons day to day life and this important cause looks to raise awareness of the importance of peoples kidneys to their overall health whilst working to reduce the frequency and impact of kidney disease worldwide. With this in mind, we asked our independent panel of doctors to explain the different types of kidney disease that would be covered by critical illness plans and how different plans cover these conditions.

To read more click here


Ovarian cancer awareness month – How is ovarian cancer covered in critical illness plans?

UK survival rates for ovarian cancer are among the worst in Europe and the condition is widely recognised as the biggest gynaecological killer of women in the UK. In order to increase awareness, the month of March is dedicated to ovarian cancer awareness in order to raise funding and provide more research into the disease with the aim of improving the quality of life and survival rates for those affected. To support this and help raise further awareness, we have asked our doctors to explain ovarian cancer in more detail and highlight how critical illness plans of today cover the condition.

To read more click here 


Brain tumour awareness month – How are brain tumours covered in critical illness plans.

Brain tumour awareness month is an initiative that was launched in 2004 by the founding members of Brain Tumour Research. It was launched to help increase awareness around the lack of funding into brain tumour research by the UK government and larger cancer charities. Benign Brain Tumour commonly appears in claims statistics as one of the top five most claimed for conditions and in this article, our doctors looked at how critical illness plans cover this and other brain tumours.

Click here to read more 


Watch out for future “Everything you need to know” pieces where each week we will cover a different topic and provide you with the information you need to know to discuss the topics with your clients.

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This document is believed to be accurate but is not intended as a basis of knowledge upon which advice can be given. Neither the author (personal or corporate), Society of Claims Professionals or Chartered Insurance Institute, or any of the officers or employees of those organisations accept any responsibility for any loss occasioned to any person acting or refraining from action as a result of the data or opinions included in this material. Opinions expressed are those of the author or authors and not necessarily those of the Society or Chartered Insurance Institute.


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